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20 Marketing Acronyms Every Hotel Marketer Should Know

2014-12-31

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You’re staring at your email blankly, wondering why your marketing manager is filling your inbox with marketing cryptography. If you've recently asked questions regarding your hotel's marketing performance and received answers in "code" form, rest assured, they’re only acronyms.


Here are the most commonly usedacronymsin today's marketing landscape.I’ve detailribed key phrases that often stump marketers and salespeople everywhere. Review these definitions, and walk into your next meeting speaking fluent marketing!


More details at hospitality.cvent.com