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14 Must-Have Elements for A Strong 2014 Social Media Strategy (Part 1)

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As we edge closer and closer to the end of 2013, hotel marketing teams will soon start reviewing and evaluating this past year’s social media efforts.  


In this post, let’s look ahead and explore how you can make your 2014 social media strategy even stronger and more impactful.


Many components are at play when you’re working to generate buzz for your hotel and venue. Marketing hotels on the internet via social media involves planning WHAT to post, WHEN to post and WHERE to post. A successful combination of the three increases your reach and visibility when marketing hotels online.   


Here is the first of two posts detailing 14  ways you can solidify your 2014 social media efforts, along with innovative tips and tricks,  that will positively impact your online presence.


1) Create Infographics

You’ve probably seen these without knowing what they were. Infographics are those easy-to-understand graphic visuals of facts,  figures and stats. Right now, infographics are being used to present complex information in a fun and easy way. But there’s no reason why your hotel, destination or venue couldn’t use infographics as a hospitality marketing tool to tout all that is good and unique about your business. Consider this: Infographics are highly VIRAL. They get more shares on social media channels more than any other content.
 

2) Align All Content to Your Social Media Goals

Nail down an attainable strategy in 2014 by truly understanding your social media goals. Here are sample metrics for common social media goals shared by hospitality marketing teams:

Social Media Goal: To Build Interaction

Measure This: The type of and quantity of social media conversations, such as replies on Twitter or comments on Facebook


 

Social Media Goal: To Drive Direct Bookings or Increase Group Bookings

Measure This: The exact dollar amount of every lead a social media post generates

 

Social Media Goal: Increase Website Traffic

Measure This: The number of unique visitors who came from social media websites from direct campaigns

 

Social Media Goal: To Gain More Followers

Measure This: Number of subscribers and followers on social media channels such as Twitter, Pinterest, Instagram and Facebook


More information at http://hospitality.cvent.com/blog/junvi-ola/14-must-have-elements-for-a-strong-2014-social-media-strategy-part-1