14 Must-Have Elements for A Strong 2014 Social Media Strategy (Part 1)
In this post, let’s look ahead and explore how you can make your 2014 social media strategy even stronger and more impactful.
Many components are at play when you’re working to generate buzz for your hotel and venue. Marketing hotels on the internet via social media involves planning WHAT to post, WHEN to post and WHERE to post. A successful combination of the three increases your reach and visibility when marketing hotels online.
Here is the first of two posts detailing 14 ways you can solidify your 2014 social media efforts, along with innovative tips and tricks, that will positively impact your online presence.
1) Create Infographics
You’ve probably seen these without knowing what they were. Infographics
are those easy-to-understand graphic visuals of facts, figures and
stats. Right now, infographics are being used to present complex
information in a fun and easy way. But there’s no reason why your hotel,
destination or venue couldn’t use infographics as a hospitality
marketing tool to tout all that is good and unique about your business.
Consider this: Infographics are highly VIRAL. They get more shares on
social media channels more than any other content.
2) Align All Content to Your Social Media Goals
Nail down an attainable strategy in 2014 by truly understanding your social media goals. Here are sample metrics for common social media goals shared by hospitality marketing teams:
Social Media Goal: To Build Interaction
Measure This: The type of and quantity of social media conversations, such as replies on Twitter or comments on Facebook
Social Media Goal: To Drive Direct Bookings or Increase Group Bookings
Measure This: The exact dollar amount of every lead a social media post generates
Social Media Goal: Increase Website Traffic
Measure This: The number of unique visitors who came from social media websites from direct campaigns
Social Media Goal: To Gain More Followers
Measure This: Number of subscribers and followers on social media channels such as Twitter, Pinterest, Instagram and Facebook