14 Must-Have Elements for A Strong 2014 Social Media Strategy (Part 2)
Part 1 of the series 14 Must-Have Elements for A Strong 2014 Social Media Strategy was posted Thursday last week. Here is Part 2 of 14 of tips and tools that will serve as a foundation for your strategy planning.
8. Be prepared for the future of collecting social media leads
Capturing leads has always been a top priority when marketing hotels online or trying to increase hotel group bookings. But, until very recently social media tools haven’t made it easy.
That will all change as social media networks try to find ways to add more value to businesses using their platforms. For instance, Twitter is now offering lead generation cards, which allows Twitter users to easily and securely share an email address with a hotel or resort without leaving the Twitter interface to fill out a long form on the hotel’s Web site. With the lead generation card, all the user has to do is expand your Tweet where they’ll find a full detailription of your offer. Their @username, name and email address will be pre-filled and all they have to do is click a button to send the information securely to you.
Right now, these lead generation cards are only available to Twitter’s managed clients and they plan on releasing it globally to small- and mid-sized businesses soon.
9. Be in the Right Places, Not All Places
Recent studies reveal that an average social media user only has two social media accounts. Yes, there are those people who love being on multiple networks. But the majority of the population favors one social media platform and sticks with it…even with the temptations of new social media sites.
This can be a little tricky for those of us involved in marketing DMOs online or marketing hotels on the internet. Keep in mind that your visitors may like one social network today, but may find another that they favor in the next year.
Ask your guests as they check out if they’re on Facebook, or what’s the best way to interact with them on social media. Keep a pulse on your guests and your clients so you can follow them to all the right places.