3 Hotel Marketing Mistakes when Displaying Products
Mistake 1. Hotel marketers do not display the hotel room properly
For a large number of travelers, the actual hotel room is the product. Hotel marketers need to understand what a customer would want to know about the room they are contemplating to book. The picture above (from Cavendish Hotel in London) is an example ofhow not to display your room.In the case of Cavendish Hotel in London there is no way for a potential customer to easily get a feeling for what the room is like. No detailed pictures, no video of the room, no examples of different views from the room etc.
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