3 Quotes to Inspire Hotel Marketing
Here are timeless pearls of hotel marketing wisdom from a trio of powerhouse marketing mavericks.
1. “In the factory, we make cosmetics. In the store, we sell hope.”
-Charles Revson, Founder of Revlon Cosmetics
Too often, we get caught up in selling room nights and our hotel’s ancillary offerings that we end up seeing our hotels as a product – as a commodity that has a check-in and check-out date. Don’t fall into the naïve marketer’s trap of thinking that what we sell is the same as what we should be marketing. Instead, focus on the emotional benefit a stay at your hotel can bring.
(Read more at: Tambourine.com)