3 Ways the Smartphone is Changing Hotels
Smartphones (and tablets) play a significant role during each stage of the guest experience. Guests use their phones to research and book their hotel rooms online, to navigate the neighborhood surrounding the hotel, and even to write and post online reviews about their stay.One could say that the driving force behind this technological trend is primarily the millennial generation.
Millennials are people who were born between the years 1980 and 2001, most of whom have probably never recalled a time before the existence of the internet, Wi-Fi and cellphones. As millennials are coming into adulthood, they’re gradually overtaking the market majority of business travelers. Their smartphone and customer service demands are now forcing hotels to evaluate and redefine the guest experience, with an emphasis on improving efficiency, increasing connectivity, and allowing for a high level of personalization.
More details at hotelnewsresource.com