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5 Top Hotel Multi-channel Marketing Secrets

2016-06-13

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How do you engage today's mutli-device, multi-channel travel consumer and inspire a direct booking? This question fuels hotel marketers' digital strategies and marketing dollars. Yet, when navigating the constantly evolving digital landscape, building successful campaigns that reach customers throughout the booking funnel can be daunting without the right strategy. Today's travelers are digitally connected all over the world and inspired to take action – and the hotel brands that reach customers in intent-rich moments across devices will win the customer's heart, mind, and ultimately the booking.


1. Connect with travel consumers by tapping into their passion points

2. Increase urgency and engage with consumers through interactive technology

3. Be culturally relevant and incorporate causes people care about.

4. Include a social component.

5. Launch campaigns on the three screens and optimize for success.



(Read more at: Hebsdigital.com)