8 Electrifying Hotel Marketing Trends for 2014
Today's blog will focus on two major sectors of their compiled work, 1) How search methods will change and 2) How mobile devices can help increase group bookings at hotels.
Trend #1: No more keyword searches
According to NetAffinity, by the end of the first quarter this year, Google will encrypt 100% of keyword searches. This means organic keyword data your hotel marketing staff has spend so much time gathering and incorporating in your digital platforms is no longer useful when it comes to your ranking.