8 Ways to Improve Social Media Engagement
Experts from three destination marketing organizations provide tips for hoteliers to use in their social media strategies.
Compared with online sellers, suppliers, travel agencies and travel packagers, DMOs were found to be most active across social media platforms such as Twitter, YouTube and LinkedIn. DMOs tied for first place with online sellers for Facebook and Google+, according to PhoCusWright’s report “Social media in travel: Mayhem, myths, mobile and money.”
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