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8 Ways to Improve Social Media Engagement

2014-11-26

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Experts from three destination marketing organizations provide tips for hoteliers to use in their social media strategies.


Destination marketing organizations are ahead of the curve when it comes to social media use, according to PhoCusWright research.


Compared with online sellers, suppliers, travel agencies and travel packagers, DMOs were found to be most active across social media platforms such as Twitter, YouTube and LinkedIn. DMOs tied for first place with online sellers for Facebook and Google+, according to PhoCusWright’s report “Social media in travel: Mayhem, myths, mobile and money.”


More details at hotelnewsnow.com