Analysis of China’s Distribution Channels
Aside from direct channels, hoteliers in China face an array of options for distribution. Some of the distribution tools are traditional, such as online travel agencies and metasearch engines, but there are relatively new ones, such as group buying sites and messaging apps, that have the potential to become significant distribution channels.
Below I take a look at the five main and emerging distribution channels in China followed by recommendations on how to approach distribution in China.
More details at hotelnewsnow.com