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Hotel SEO to Adapt to Google Hummingbird Algorithm II

2014-01-09

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I know that search engine marketing has become increasingly complex and demanding, and that I need to increase SEM campaign management, budget and campaign monitoring efforts.

 

Situation:
      Increased Competition by the OTAs: Since many major brands have disallowed the OTAs from bidding on brand-related keyword terms (e.g. Marriott Atlanta, etc.), OTAs have refocused their paid search campaigns almost exclusively on independent hotels, resorts, casinos, etc. Priceline reported that they had spent over $537 million on paid search in Q3 2013 alone!

   

      More details at http://www.hotel-online.com/press_releases/release/smart-hoteliers-2014-top-ten-digital-marketing-resolutions