Travel ecommerce (online
travel, digital travel – the terms often vary) has been on a roll for quite a
The emergence of
technology-fueled travel ecommerce can be traced back to the 1995/1996 time
window whenPreview, Travelocity andExpediafirst appeared.
It was of course much earlier, but let’s
just use 1996 as the year where the category really started finding its
And, let’s face it, for nearly two decades
it’s been an amazing ride. But perhaps now it’s time to start using the S Word: Saturation.
Growth in digital travel will top out in
many markets over the next four years. With air travel – and indeed the whole
sector – operating in a consistent 3-5% growth model, anything
less than 5% represents a reasonably steady state,
eMarketer’s recent publication of two sets of datapoints illustrates the
More details at: http://www.tnooz.com/article/travel-ecommerce-saturation-point/