Accorhotels.com launches a new Arabic website fully dedicated to Middle East customers
Accorhotels.com, the multi-brand reservation website for Accor hotels, continues its development and its adaptation towards high growth markets. Now available inArabic, the website offers a choice of31 geo-localized versionsand16 languages: English, French, German, Dutch, Spanish, Japanese, Italian, Portuguese, Brazilian-Portuguese, Korean, Chinese, Turkish, Indonesian, Russian, Polish, and, newly,Arabic.
"Accor is firmly strengthening and investing in its digital strategy to create a permanent, direct and interactive guest relationship. Accorhotels.com is the spearhead of our digital ecosystem. By launching the Arabic version, Accor reiterates its position as a leader in terms of innovation" explains Jean-Luc Chrétien, Accor EVP Sales, Distribution & Loyalty.
Middle East and Kingdom of Saudi Arabia are importantoutbound marketfor Accor which is leader in the region and has a strong expansion plan in the pipeline. This underlined the need to develop an Arabic website in order to be closer to its Arabic speaking guests and strengthenintra-regional tiesin this region.