Is Your Hotel Really Connected? Read the 6 Best Practices for Mobile Sites
Mobile optimization is a critical aspect of today’s digital marketing strategy for hotels. According to Google, 25% of travel bookings by leisure travelers were made on a smartphone and 27% were booked on a tablet.
It’s expected that by 2017, mobile video will represent 66% of global mobile data traffic (Cisco). Safe to say that mobile optimization isn’t an option anymore; it’s required. Keep these essentials in mind as you create and implement your your mobile strategy:
1. Think about interface and screen size
Since the majority of smartphones and tablets are touchscreen devices, remember the user’s fingertip is the primary input device; make items “fingertip-friendly” – ensure links are easily tap-able, allow swiping to move through tabs or photos, offer drop downs for selections and include “Previous” and “Next” buttons to help guide users through the booking process.
More details at http://blog.leonardo.com/mobile-best-practices/