Who Books a Hotel Nowadays Without Checking Online Reviews First?
Who books a hotel nowadays without checking online reviews first? Travelers used to only have access to firm-generated information like location, amenities and class of service, and if they were lucky perhaps a guide book detailription. But with the advent of online reviews and ratings, they now have access to user opinions as well. New research "How Business Travelers Buy: Hotel Pricing in a Social World" from SAS and The Pennsylvania State University looks at how business travelers use online reviews to assess value.
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