Capturing Guest Feedback with Mobile
Today’s travelers expect a seamless digital experience and access to information around the clock. With the prevalence of smartphones, travelers now use mobile devices to do more than research and book travel. They also use their mobile devices to plan entire itineraries, research destinations while on the road, purchase in-destination activities, and share their experiences with their friends and family.
Taking digital surveys a step further, a mobile solution that is easily accessed and used by every staff member is the ideal channel to optimize the connection between the hotel and guest. Hoteliers can communicate with their guests via the preferred method of communication. Guests can leave feedback from anywhere in the hotel, at any time of the day or night. Also, a mobile solution like a native app or mobile website can be both a 1:1 connection between hotelier and guest and a back-end ticketing system so that hotel staff can assign tasks amongst themselves. Hoteliers can make sure that guest feedback never gets lost in translation, and ensure that all necessary follow-up is completed.
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