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The Do’s And Don’ts Of Crowdsourcing Content For Your Hotel

2014-03-12

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With the emergence of social media, and visual-rich website experiences, visual storytelling has become a necessity for hotels to stand out online today.


Hotels don’t necessarily need to produce a sea of content in order to have plenty of fresh, interesting media. This is the 21st century, take advantage of the internet and social mediaby crowdsourcing content from guests.


What is Crowdsourcing?

In case you didn’t know, crowdsourcing means accomplishing a task with the help of a crowd of people on the internet. Collectively working together and putting their ideas together online with hundreds or thousands of other people allows for an optimized result. It is basically the outsourcing of a task to a crowd of people to complete cooperatively, and it works particularly well for hotels looking to become visual storytellers. You can use an online community to obtain endless amounts of unique and inspiring guest photos and videos by encouraging guests to tag your hotel in theirsocial media posts, especially on Instagram.


More details at Leonardo blog