Younger Travelers Use Hotel Online Reviews Before Booking
According to a new survey, younger travelers are more likely to use reviews before booking a hotel. 30% of travelers in the age bracket of 25 to 34 years use reviews most of the time, and 28% of those aged 18-24 always use reviews.
Hotel Online Review – Usage by Age
Taylor Short of Software Advice, an online evaluation firm for hotel management software:
“We found the younger the age, the more likely travelers will use online hotel reviews to search for potential hotels. The increase in mobile usage and higher saturation of online review apps seems to be the main factor in this trend.”