5 Ways to Minimize Intermediary Costs
If you’re like most hotel marketers and owners, you’ve probably noticed a disturbing trend: Your costs for acquiring guests have been rising, probably by a lot. But have you considered why?
It’s easy to blame the online travel agencies for pushing increased margins and enhanced commissions. And, sure, some of that’s happening. But it’s not just the OTAs. It’s happening everywhere. The real problem relates to who owns access to customers—and their ability to charge for that access.
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