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Give Consumers a Reason to Book Direct

2014-10-30

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The first step was all about discovery. The second step was all about clarification. Now it's time to put it all into action – via tactical and logistical issues – which, like most things, is easier said than done. Chief among this, we need to explore some of the ways you can encourage guests to book directly through your brand.com or central reservation system.


More details at hospitalitynet.org