Travelers and Brand Loyalty: 2014 Google Report (Part 3)
Google recently presented the findings of its 2014 Traveler Study in a one hour webinar. Here are the highlights with regards to travelers and brand loyalty.
OTAs and brand recognition
39% of leisure travelers and 45% of business travelers have used an OTA because “It’s a name I have heard of.” Over half of hotel bookers want to recognize a brand that they’re booking with. But, when in the research phase of travel, the vast majority of travelers are unsure as to which brand they want to choose.
More details at revinate.com