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Homewood 2014 Workstyle Study Report

2014-10-17

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The Homewood Suites brand team requested a survey of business travelers regarding basic travel preferences including hotel choice, dining and entertainment preferences while traveling on business

To this end, an online study was conducted from June 30 to July 9, 2014 using the Research Now online consumer panel.

Executive Summary

The Hotel
"Location” and “Price’ are the two most important factors in choosing a hotel among business travelers.
• However, loyalty program points and brand affiliation are also important for almost half of all business travelers.
• The most important amenities are Internet connectivity and a comfortable bed.
• Over half prefer hotels that showcase local artwork and guestrooms with locally-­‐inspired designs


(Read more at: News.homewoodsuites.com)