Could Social Media Beat out SEO as THE Traffic Method to Your Website?
If your hotel web marketing strategy does not include social media -- because you are spending all your digital dollars on SEO and PPC -- you may wish to rethink this plan especially as you look for ways to attract younger business travelers to your property.
Forrester Research, a global research and advisory firm. recently completed a report about the "go-to' online discovery resources used byGen Y Internet users, as well as, those used by the general population. Below is asynopsisof their research findings:
MILLENNIALS USE SOCIAL FOR SEARCH
50% of Internet users between 18-23 use social channels at their go-to Internet source when discovering a new website and
43% of users between 24-32 use social channels to do the same
ALL AGE GROUPS ARE TRENDING TOWARD SOCIAL
54% of all users still rely on traditional search engines to find websites, which is down from 61% in 2010 and
33% of all age groups use social networks as their preferred means for discovery,
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