Front-desk Staff as a Distribution Channel
Hotel revenue managers and marketing executives have a constant struggle to stay up to date on the changing roster of distribution channels. The electronic distribution landscape is ever-changing, thanks to the mergers of existing players (like Orbitz and Expedia, for example). Likewise, the list of new entrants continues to grow (with new offerings from TripAdvisor and Amazon).
However, one often overlooked channel that continues to produce is the front-desk team working in your lobby right now.
While hotel investors bemoan the substantial growth in the “cost of customer acquisition,” the great news is that with a little training on profit optimization, your front-desk team can both find new guests and also decrease distribution costs for repeat guests.
(Read more at: HotelNewsNow.com)