Hotel Perks That Convince Guests to Book Direct
Most hoteliers see partnering with an OTA as a necessary evil.
Listing your hotel’s room inventory on an OTA can indeed reach millions of eyeballs, but not without you having to give up 20-30 percent in commission fees.
So, what’s a hotel to do when marketing hotels online?
The answer lies in giving travelers a good reason to book direct on your Website, rather than on the OTA.
Software Advice, a company that helps hoteliers and other business managers find, research and compare software, surveyed travelers to find out which perks and incentives were most likely to convince people to book directly with your hotel over another site.
Here’s what they found:
#1 Incentive: Complimentary Room Upgrade
When surveyed, 48 percent of the travelers said a free guestroom upgrade would make them lean towards booking direct over any other incentive. However, don’t worry about having to give away your executive or president suites. According to survey participants, most were evenly split over which upgrade were best. These upgrade types can include a room with a better view (27 percent), a balcony (22 percent), an upgrade to a suite with a living room (29 percent), or even the addition of a kitchenette (20 percent). Even better, provide your customers with two or three upgrade options to make them customizable.
More details at hospitality.cvent.com