Hotels Should Focus on ROE Instead of ROI
Every hotelier knows what ROI (Return on Investment) can be expected before deciding on any investment. Hoteliers now need to spend a considerable amount of time and money in increasing the levels of customer experience because the ROE (Return on Experience) is manifold.
The customer experience can help your hotel on many accounts. Not only can a memorable experience help in getting customer loyalty and increase in repeat guests, word-of-mouth will play a big role in getting more customers. Also, with the tech-savvy ‘always online’ traveler, guest reviews and ratings will play a deciding role in which destination the traveler chooses.
More details at hotelogix.com