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Social Media Playbook

2014-12-10

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SOCIAL MEDIA

THE NEW PLAYGROUND

Social media is a playground full of excited kids; play equipment and plenty of noise and colour.

People like Facebook, Google, Twitter, Pinterest own the playground equipment. They provide the free play platforms and, in exchange, they let us offer games and stories to make playtime more fun.

The things we say, show and share are our pieces of content.

Play well and people will repurpose your content, trade it around the playground and if it's popular enough, it will spread like wild fire. Play with old games in old ways and your content may only get a nod from a few people.

Having followers who like your content is great. Having followers who exchanges meaningful content is awesome.


TO SHARE IS HUMAN

Just as your content is your capital, shares are your means of trading content and creating an economy. The value and shiny appeal of your capital will determine how much it will be shared and your return on investment.


THE PURPOSE OF PLAY: DEFINE GOALS AND STRATEGY

Why are you playing in social media?

Define your purpose in social media. Do it with meaning and for an outcome. Don't just hang out or loiter just because other kids are playing. This just creepy.

Clearly for any business, a return on investment is a given.


(Read more at:Tourism.act.gov.au)