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Why Hotels are Losing Last-Minute Battle to Booking Sites

2014-09-17

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Lots of travelers are searching for last-minute hotel stays on online travel agency and hotels’ mobile websites, but when it comes to booking these rooms, it’s the online travel agencies that are converting lookers to bookers to a much greater degree.


Yes, hotels are apparently losing the battle for last-minute bookings on mobile to the online travel agencies.


Another flash point, and more lumps.

But, it’s a competition that hotel revenue managers may feel conflicted about, at best.


More details at skift.com