知识服务

关注我们,了解更多酒店网络营销知识与动态

How do Hotel Guests Use Online Reviews before Booking

2014-02-14

Share to:

The commissioned survey - conducted by PhoCusWright - reveals that more than half of global respondents do not want to make a booking commitment until they read reviews and find out what other travellers thought about the property.


According to the study, respondents turn to TripAdvisor on a regular basis. Twenty nine percent visit the site several times a month, 12 percent say they check the site at least once a week and 26 percent regularly use the site more than once a week. Overall, this means that 67 percent of respondents check TripAdvisor a few times a month or more.


More than 80 percent say the site's reviews help them feel more confident in their travel decisions, and help them to have a better trip. Of those polled, 93 percent of respondents feel that a hotel stay is very important to the overall trip experience. However, TripAdvisor users aren't just looking at accommodation options:


- 77 percent usually or always reference TripAdvisor reviews before selecting a hotel.

- 50 percent usually or always reference TripAdvisor reviews before selecting a restaurant.- 44 percent usually or always reference TripAdvisor reviews before selecting an attraction.


More details at http://hotelmarketing.com/index.php/content/article/hotel_guests_read_6_12_reviews_before_booking_says_tripadvisor_survey