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How Hotel Target for Sheconomy?

2014-08-27

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Pinterest is worth more than $5,000,000,000 because its 70 million users are rich, female, and like to spend.


This is the headline from Business Insider summing up what today's smart marketer already knows: one of the most sought after consumer targets, women, account for more than 85% of all household purchases and in particular, 92% of vacation decision. Consider this as well: 47% of all women who travel, do so for business. In fact, the Clute Institute, a business journal publication, found that females represent around 40% of all business travel worldwide.


It's time to take notice and target these powerful spenders in a more focused and effective way.


What female travelers want


Women don’t buy with the objective of collecting more things: they want the experience to go along with it, which is why, as we look to hospitality, combining the appropriate visual media along with rich detailriptive text to create a compelling story, makes all the sense in the world.


Modern day marketing begins with the seller’s story, i.e. your hotel’s story, accomplished by using a blend of pictures and narration, and, of course, the audience. In this case, our target is the female traveler, a.k.a., the travel decision maker, and they want to be informed, entertained and inspired. When you deliver on this requirement, the ladies will choose you and your brand, and importantly, be loyal.


(Read more at: Ehotelier.com)