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How Hotels.com Uses Emails to Keep Customer Loyalty

2016-01-19

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Some of my favourite and most dangerous emails are from Hotels.com.

Favourite for reasons I will explain. Dangerous because the offers are too tempting!

I'm usually not a fan of companies that send as many emails as Hotels.com – because some travel companies send a LOT – but Hotels.com has well and truly sucked me in with its email strategy.

 

Email Subject Lines

Hotels.com does a lot right when it comes to email subject lines. They're short, snappy and tempting.

I'd say I open about 90% of these emails, even when I can;t afford or am not planning a trip away.

They're often in the form of questions, or directly mention a huge discount or holiday destination.


(Read more at: Econsultancy.com)