How to Be an Attractive Small Hotel?
Small hoteliers wear many hats, so it’s easy for online marketing to get pushed to the bottom of your list. You’re far too busy cleaning your property, welcoming guests, and managing reservations to focus on managing your online reputation. However, your online presence is absolutely imperative to attracting new guests, especially in this day and age.
To keep a steady stream of new guests pouring in, make sure you don’t make these common mistakes when managing your online presence.
Mistake #1 – You’re nowhere to be found
How do you expect future guests to find you without listing your small property online, in the places they conduct their research?
First of all, you must list on all the relevant local business directories, such as Google Local and Yelp. Facebook is also a must.
Secondly, listing with the most popular OTAs (eg. Booking.com) and meta-search sites (eg. TripAdvisor) is an absolute must. Not only do they give your business credibility, but people will be able to lock in bookings through them.
(Read more at: Littlehotelier.com)