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How to Boost Hotel Midweek Occupancy

2016-04-18

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It can be easy, and very tempting to think that slashing rates to virtually nothing will sell more hotel rooms and increase room revenue during the week.

While it may sell a few rooms, the discounting strategy rarely sells enough to offset the reduced revenue.

It's important to keep in mind that lower rates don't create demand; they can set the wrong expectations for guests and erode your price integrity. Instead think of adding value to beat the midweek blues.


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