How to Boost Hotel Midweek Occupancy
It can be easy, and very tempting to think that slashing rates to virtually nothing will sell more hotel rooms and increase room revenue during the week.
While it may sell a few rooms, the discounting strategy rarely sells enough to offset the reduced revenue.
It's important to keep in mind that lower rates don't create demand; they can set the wrong expectations for guests and erode your price integrity. Instead think of adding value to beat the midweek blues.
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