Hotel Public Relations in the Age of Social Media
These days, anyone can publish a review, photos and videos of their latest vacation and share it with the masses. So then how important is media coverage? And how has social media changed the role of public relations for hotels?
During the most recent ReviewPro webinar, Leveraging Social Media for Public Relations, I consulted a panel of travel journalists, social media experts and hoteliers on these questions. And while there were no definitive answers—we’re kind of making up the rules as we go along—our panelists shared some great insight and tips. Here are the highlights.
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