10 Simple Measures to Increase Your Direct Website Traffic
Direct website traffic is very important in the hotel industry. Hotel’s own website and booking engine is where hoteliers have the greatest control over their image, rates, margins and several other essential factors that might also be somewhat controllable on other channels, although never as much as in the hotel’s own channels.
Hotels have to be able to stand on their own, especially if they are relatively small and have little brand recognition. The Internet is a level playing field, but it is also very crowded and noisy., If hoteliers don’t have a multi-channel digital marketing strategy, they will have a great difficulty being noticed, and will consequently be dependent on Online Travel Agents like booking.com.
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