How to Increase Occupancy During Low Periods
Every hotel in the business experiences fluctuation in the market depending on the season and demand. With seasonality and varying market conditions, hotels will experience slow periods at point or another.
During these low peak periods, revenue managers make the common mistake of lowering hotel rates in order to fill rooms and increase occupancy. However, this kind of marketing mentality does not necessarily create room demand nor will it increase your room revenue. By selling your rooms for cheaper, you may end up not selling enough rooms to offset the revenue lost because of the lowered rates.
So instead of reducing your rates during these slow periods, why not add more value that guests would appreciate. A key to increasing room revenue is by adding value while keeping your rates competitive.
More details at ehotelier.com