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How to Measure Social Media ROI

2014-02-26

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One thing that many hotel marketing and destination marketing professionals can agree on: It’s difficult to deliver a concrete return on investment for their social media programs. While most hotels, resorts and destinations sense that value exists in having an engaging and active social media presence, they’re hard-pressed to always connect it with an actual return or dollar amount. How can your business place the monetary value of a Facebook ‘like,’ a Pinterest re-pin, or a Re-Tweet? How can you prove that your social media work is successfully increasing group hotel bookings?

Of course, it’s much easier to tie a return based on a social media campaign that incentivizes followers to make a direct reservation using a code or specific link. But, it’s near impossible to measure how much of social media impacts brand perception or if it will increase group bookings at a hotel.

 

More details at http://hospitality.cvent.com/blog/junvi-ola/one-size-doesnt-fit-all-alternate-smart-ways-to-measure-social-media-roi