Survey: How Travelers Use Online Hotel Reviews
Online hotel reviews have a major impact on those looking for a place to stay: Consumers trust online recommendations almost as if they came from friends, and popular websites such as Booking.com, TripAdvisor and Expedia garner between 25 and 40 million visitors each month.
We decided to conduct a survey to find out exactly how and why travelers use online reviews, and what aspect of these reviews they find most convincing when booking a hotel. We collected about 385 unique responses to each of five questions, giving us a total of 2,697 respondents.
Majority of Younger Consumers Use Reviews Before Booking
We wanted to find out how often consumers checked online reviews of a hotel before booking a room. A combined 46 percent say they use online reviews before booking “sometimes,” “most of the time” or “always.”
How often do you check online customer reviews for a hotel before booking a room?
More details at overnight-success.softwareadvice.com