How to Unlock the Value of Hotel Restaurants
There was a time when hotel restaurants were special and desirable, the pinnacle of fine dining experiences and the places to be seen. For myriad reasons, those days are long gone. Today, many hotel restaurants have earned a reputation for unimaginative food, marginal service and poor value. The principal reason is that, as a business proposition, restaurants are labor-intensive, low-margin business units that are tough to get “right.” Consequently, many hotel operators treat restaurants as a “required amenity,” believing restaurants are not worth their attention.
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