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Innovation Norway Talking About Social Media Marketing Tips


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Virtually without exception, tourism destinations are doing a great job offering up engaging content on social media, but how do you ensure this is delivering a return on investment and where do you focus efforts in 2013? EyeforTravel’s Pamela Whitby hears insights from Innovation Norway.

According to Beate Christin Gran, project manager for online & new media at Innovation Norway Americas, while the quality of content on destination sites can seldom be questioned, in 2013 deepening levels of engagement, truly knowing your audience and keeping it simple line the path to success.


More details at http://www.eyefortravel.com/social-media-and-marketing/keep-social-simple-know-your-audience-engage-and-deliver