Is Facebook a Sales, Marketing or Customer Service Channel?
Is Facebook declining in
First, are rumors true—are people abandoning Facebook in droves? A study by digital agency iStrategy found that Facebook users declined by 25.3% in the 13-to-17-year-old age category between 2011 and 2014 and by 7.5% among 18-to-24-year-olds. But the study also found that users grew by 32.6% among 24-to-34-year-olds, by 41.4% among 35-to-54-year-olds, and by 80.4% among those 55+.
Does this mean young people are fleeing Facebook as parents rush in? And will parents soon follow? Only time will tell. For now, unless teenagers book the majority of your rooms, with 1.23 billion users worldwide Facebook is more relevant than ever for hotels.
During the webinar, panelist Alex Houg, vice president of optimization at BlitzMetrics, recommended a three-campaign system on Facebook: build an audience, engage and convert.
When building an audience, it’s quality and not quantity that matters, said Emeric Ernoult, CEO and co-founder of AgoraPulse. “The highest quality fans are those who have visited you,” he said. “They know your property, and they can provide that valuable ‘social proof’ travelers are looking for when deciding where to stay.”
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