Is Your Hotel Website Magnetic?
Most, if not all, small hotels understand the value of having an online presence, with many dedicating resources and time into building a dedicated website to promote their property.
However, having a website is simply not enough. If a potential guest visits your site and cannot easily find the information they're looking for, there is an immediate action to book elsewhere.
To avoid the loss of a potential guest there are 6 cardinal rules every small hotel, Bed and Breakfast, guesthouse or motel must follow to ensure maximum occupancy all year round.
1. Online Booking Button
Firstly, are guests able to book on your website?
This may seem simple enough but many hoteliers are missing out on bookings when there is no option to book in real-time.
A booking engine tool makes it possible to check the availability and rate of your rooms for a specific date. It's usually included in all-in-one booking software solutions.
Giving travel customers the ability to book instantaneously is an essential part of any hotel website.
(Read more at: Littlehotelier.com)