Marriott International Uses Global Blending to Enrich Guest Experience
NAPLES, FL – The president/CEO of Marriott International at the American Express Luxury Summit 2014 said yesterday that international hotels must have a sense of place to appeal to the sensibilities of the modern traveler.
While speaking with Travel + Leisure editor in chief Nancy Novogrod, the Marriott executive placed emphasis on “global blending” and how the hotelier has become more contemporary with a better connection to its surroundings. Understanding what travelers expect when visiting Marriott International’s global properties has helped the hotel conglomerate become the largest luxury hospitality brand in the world.
“Marriott has been in the hotel business for 57 years,” said Arne Sorenson, who runs Marriott International, Bethesda, MD. “Its innovation in the early years was inventing categories and a strong service culture.
“In doing that, [Marriott] has focused on predictability, which has caused guests to expect a standard of service,” he said. “We want to promise and deliver a room where guests won’t be disappointed and create an experience and memory that can be taken home with you.
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