Mobile SEO Best Practices for 2014
A recent study by Google and Nielsen has revealed that almost three quarters of mobile users make enquiries using a search engine when using their devices to complete a purchase. It therefore goes without saying that if you haven’t done so already, implementing a mobile SEO strategy should be one of your top priorities in 2014.
So what exactly do you need for a successful SEO strategy in the coming months? Here are 4 best practices you cannot afford to ignore.
User Experience is Everything
User experience is by far the most important component of a successful mobile SEO campaign, but it’s something even top global brands sometimes neglect. A well optimised, easy to use site is much better at engaging visitors, which we know has a knock-on effect on search rankings and consequently, bookings. As you read through the other points, you’ll notice that all of the core components of effective mobile SEO tie back to a great user experience.