知识服务

关注我们,了解更多酒店网络营销知识与动态

Mobile Travel Marketing Deep Dive - Devices, Campaign Strategy, Spend and More

2014-05-28

Share to:

Airlines and booking websites are the two segments investing most heavily in mobile advertising while the drive to increase site/mobile traffic is almost double in travel compared to other industries.


Research from Millennial Media, a mobile advertising specialist, and comScore, analyzes travel-related activities by thousands of users to understand travel brands’ advertising spend activity on mobile, their requirements and strategy to reach target customers.


Mobile currently accounts for 12% of total digital advertising spend in the travel vertical and is increasing, according to eMarketer.


More details at tnooz.com