96% Hoteliers Agree: Positive Reviews Generate Revenue
A fresh TripAdvisor study has revealed that, in 2014, hoteliers acknowledge the link between guest reviews and revenue, but continue to underestimate the value of reviews in attracting repeat business.
A staggering 96% of global hoteliers recognize the impact of online reviews in generating new bookings. Clearly, savvy hoteliers are no longer turning a blind eye to the connection between positive guest experience and revenue. Reviews also influence 89% of travelers when choosing where to stay.
However, the study exposed discrepancies between hotelier and traveler perceptions – while 89% of travelers say that reviews are important to them when choosing accommodation, only 64% of hoteliers believe that reviews can directly attract business (despite recognizing the link between positive reviews and revenue).
More details at www.reviewpro.com