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96% Hoteliers Agree: Positive Reviews Generate Revenue

2014-04-29

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A fresh TripAdvisor study has revealed that, in 2014, hoteliers acknowledge the link between guest reviews and revenue, but continue to underestimate the value of reviews in attracting repeat business.


A staggering 96% of global hoteliers recognize the impact of online reviews in generating new bookings. Clearly, savvy hoteliers are no longer turning a blind eye to the connection between positive guest experience and revenue. Reviews also influence 89% of travelers when choosing where to stay.


However, the study exposed discrepancies between hotelier and traveler perceptions – while 89% of travelers say that reviews are important to them when choosing accommodation, only 64% of hoteliers believe that reviews can directly attract business (despite recognizing the link between positive reviews and revenue).


More details at www.reviewpro.com