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Online Hotel Bookers Are Young Wireless and Brand Free

2013-11-29

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The study is based on a three-month analysis of Adara's extensive network of shopping, booking, loyalty and mobile data derived from more than 1 billion travel transactions that the company processes each month.

 

123 million travelers researched hotel options online in 2013, and 92% of them went on to book rooms online as well.

 

More information at http://hotelmarketing.com/index.php/content/article/online_hotel_bookers_are_young_wireless_and_free_agents