Secrets of Success from Singapore’s #1 Hotel on TripAdvisor
Popular with both business and leisure travelers, THE FOREST by WANGZ is a boutique serviced apartment complex located in the heart of Singapore. The property has three different types of serviced apartments (all of which include a fully-equipped kitchenette, complimentary Internet, local calls, breakfast and parking) available for both short- and long-term stays. Impressively, THE FOREST has earned and kept the coveted number one spot on TripAdvisor since shortly after opening more than three years ago.
ReviewPro CEO, RJ Friedlander, sat down with Zhiling Wang, Marketing & Communications Manager, to discuss how the property’s blend of personalized service and proactive online reputation management has kept them ahead of the competition in a highly competitive market.
RJ: Hi Zhiling, it’s a pleasure to meet you! Let’s get straight to the question that most hoteliers are probably anxious to have answered: How was your property able to reach number one on TripAdvisor, especially so soon after launching?
ZW: We never imagined that we’d reach number one, to be honest! The team worked very hard to deliver excellent service, and we were fortunate enough to receive rave reviews almost immediately, which propelled us to the top at a time when hotels in Singapore were still realizing the importance of online reputation management. We’ve always known that extending very personalized service to all our guests would lead to positive reviews and that would be the key to our success, which is why we have monitored all guest reviews closely since the beginning (and acted on the insights that we discovered) to stay at the top.
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