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We are talking about something called ‘social proofing’ which commentators claim could be particularly relevant for last-minute bookings via mobile. Here is why: If a mobile user is on the verge of booking a room, then it is potentially helpful to know that friends have had a previous positive experience of this particular offering.

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No matter what you decide to write your hotel blog about, it’s definitely well worth the effort. Keep in mind the audience for which you are writing and direct your material toward them. Soon enough, you’ll be increasing site traffic and, in turn, growing online search ranking and, most importantly, your profits!

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Those are impressive numbers against the prevailing idea that social media is ‘just for teenagers.’ It certainly points to the importance of having a solid social media strategy if these age brackets fit into your target demographic.

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It is no surprise that shoppers will skip over mobile websites that are not optimized, when they have to scroll and swipe through long paragraphs of copy, wait for the visuals that load slowly, and experience difficulty clicking the tiny links to booking engines and social media sites. It is time to ramp up your mobile marketing strategies

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Technological advancement has continued undeterred, and hotel companies must keep pace to stay relevant, according to a recent PhoCusWright report.

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Not so many years ago, the most important detail when guests booked a stay at your hotel or resort might have been a private bathroom or air-conditioning. Fast forward to today’s modern traveler and what comes high on the list of their important “must haves”?

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SoLoMo is a marketing tactic for leveraging the power of social networks to deliver local information to consumers via their mobile devices.

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When the current generation of young travellers enter a hotel, they want to feel completely at home, connected and to be in a setting where they can be part of an experience.

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