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Whether you love them or hate them, online reviews do get read and they do have a great influence on a customer’s booking decision which means hoteliers need to take notice and most importantly they need to take action.

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Mostly Positive August 2014 Performance for Hotel Industry in Asia Pacific Region

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The pace of technological change and its impact on the travel industry is incredible; travel has never been so easy, accessible, fast or enjoyable.

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TripAdvisor recently released their latest TripBarometer and in it they highlighted an opportunity gap for Hotels. 44% of travelers are looking to book a package through their hotel, while only 4% of hotels were offering any form of package.

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Search Engine Getting Smarter, How Hotels Get Found by Customers Better?

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Optimizing your hotel website for mobile helps tell your hotel story to a wider audience, considering more than 60% of consumers use mobile devices to book hotels. Are you mobile ready?

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Even though travel review websites are gaining popularity and significance among travelers, many hoteliers still do not leverage travel reviews to their hotel’s advantage. It is very important to respond and interact with guests through reviews, in order to prove that their voices matter, fix any issues that are mentioned and improve the credibility of your hotel. On the positive side, many hoteliers may have several ideas on how to respond to positive and negative reviews.

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Independent hotel operators enjoy many freedoms, but the job also presents unique operations, marketing and ownership challenges, sources said.

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Survey: Website User Experience

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Hotels are losing the battle for last-minute mobile bookings to the online travel agencies. It’s not a huge surprise given their respective marketing resources, but this could hurt hotels even more in the future as the shift to mobile bookings accelerates.

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